
The week unofficially kicked off on March 12 with a bicycle helmet handoff between UF students and the BRAIN Center. The helmets were given away as prizes to a student at each of the 20 participating schools.
āWe stressed how important the brain is and what can happen if the brain is injured,ā said Eliany Perez, vice chair of North Central Florida SfNās Brain Awareness Week efforts and a UF graduate student. āWe let the kids know that the best way to protect their brain it is to wear a helmet.ā
BRAIN Center directorĀ Michael Jaffee, M.D., said that according to CDC researchers, each year around 280,000 children experience a traumatic brain injury caused by sports or recreation.

āWith proper education about helmet usage and safety, many of these injuries are preventable,ā Jaffee said. āA little education about protecting a childās brain can have a lifetime of benefit.ā
In addition to brain safety, the UF students taught grade schoolers about the brain through various interactive online activities. These ranged from identifying mammal brain images to a hands-on āfive senses and brain tricksā activity. UF students delivered bags to the schools containing materials for the activities.
For the five senses task, students performed a āsuper-tasterā test by placing a strip of paper on their tongues; if the paper tasted bitter, that meant they were a super taster.
Then, kids learned how smell influences taste through a jellybean demonstration. They placed one jellybean in their mouths and plugged their noses. Once they unplugged them, the jellybeans turned from indistinctly sweet to full of a specific flavor.

āItās really fun to see them discover how our senses are so connected,ā said Sara Pickernell, president of the North Central Florida SfN chapter and a UF graduate student. āThey canāt wait to go home and show their parents.ā
Despite the virtual platform, the outreach efforts expanded beyond what the UF students had hoped.
āWe reached kids that we may not typically be able to during normal Brain Awareness Week,ā Pickernell said. āThere were some e-school kids that we were able to connect with and also do some activities with, so that was fun.ā
The UF students hope to foster a wonder and curiosity among young people about the brain that they will pursue into the future.
āItās great for younger kids to get exposed to learning about the brain at a young age,ā Pickernell said. āFor the high schoolers, itās a fun opportunity to be able to see college undergraduates and graduates and what theyāre doing and what theyāre passionate about and then ask them questions like, āwhat was your trajectory and how can I do that?āā
Both Jaffee andĀ Carolina Maciel, M.D., director of research for UFās neurocritical care division and BRAIN Steering Committee member, stressed the value of engaging youth to further neuroscience.
āInnovation is a part of being young and creative,ā Maciel said. āYoung investigators can literally transform the lives of people by making groundbreaking discoveries and research.ā
Jaffee added, āThere is so much left to be discovered about the brain and how it changes in response to injury and disease. The children who engage in Brain Awareness Week now may eventually solve the problems that vex neurologists and neuroscientists today.ā
Coordinated by the Dana Foundation, a private philanthropic organization that supports brain research, Brain Awareness Week is celebrated each March by more than 5,600 partners in 120 countries to raise public awareness of the progress and benefits of brain research.
UF students interested in getting involved with Brain Awareness Week 2022 efforts can email:Ā nflsfnchapter@gmail.com.
